Movimento Turismo Vino hosts Cantine Aperte: Sunday, May 25

06/05/2014 Tastings and music “to the sound of tweets” in MTV Italy cellars with the #suonodabere contest

Music and wine unite Italy in the 22nd edition of Cantine Aperte set for Sunday, May 14 from North to South in the Boot. This year, the most loved Movimento Turismo del Vino event brings together experiences in the cellar, tunes and web 2.0 with #suonodabere, the contest on Twitter which will award the best combination of wine, territory and song in 140 characters or less(rules on www.movimentoturismovino.it). From tastings and tours in vineyards from the Alps to Etna, there are many initiatives celebrating the connection between wine and music in addition to culture and eco-friendly mobility to the sound of special playlists by sound designer Paolo Scarpellini, who will provide the soundtrack for this event.

In Campania, between walks in old underground cellars to brunch in the vineyard, there is room for photo exhibits in barrel cellars and jazz concerts. While in Puglia, visitors can visit cellars by the wine bus, bike or carpooling with other wine lovers to taste the hundreds of labels, admire pictures of old olive trees of the territory or works of art done in pencil. If the tour is on horseback, violins and traditional local dishes will enhance the stops in the MTV Lazio wineries. To liven up things in the Piedmont region, visitors may dine with winemakers while children can take part in games there will also be a body painting display by artist, Guido Daniele. In Umbria, in addition to the dinners with the winemakers on May 24, it will also be possible to discover the region through the snapshots by Steve McCurry or pay visit to the Wine Museum in Torgiano, guardian of 5,000 years of winemaking history narrated through over 3,000 artifacts, during the festivities of its 40th anniversary. All over Italy, social themes make their way into the event. In Friuli Venezia Giulia the Unicef Cantine Aperte Kit contributes to the “Believe in Zero” campaign (a global movement to eliminate deaths among children). In Puglia there will be the “Chiaro e Tondo” initiative where each purchase of a wine glass with pouch will include a “Made in Carcere – Cantine Aperte” bracelet made with recycled materials by female inmates in Italy. In Abruzzo, many cellars will send proceeds to AIL, the Italian Association against Leukemia, Lymphoma and Melanoma; in Pescara, from the sale of wine glasses. In Umbria the official Cantine Aperte wine glass will be dedicated to “Daniele Chianelli” Committee for Life campaign for research and a cure for leukemia, lymphoma in children and adults. In Tuscany, Cantina Aperte is “pet friendly” with relaxation and games for our four-legged friends. In Veneto, participants are asked to share their experiences in the cellar via smartphones with memories, photos and emotions in a tweet or a post. The national Movimento Turismo del Vino keeps the social theme with its #suonodabere contest which will announce the three winning tweets on Sunday, May 25. To participate, just publish a Tweet (deadline May 22) indicating a territory, an appellation or grape variety paired with the title of a song or a musical group and add three adjectives explaining characteristics and details. Top prize, a weekend for two in one of the member wineries in Italy. Perhaps already in possession of a “wine lover passport”, special pass book for true wine tourists which can be picked up at any MTV Italy winery. With the 20th passport stamp, one per visit, you will receive the “Made in Carcere” bag made with recycled materials by Italian female inmates.

For Daniela Mastroberardino, president of Movimento Turismo del Vino, “Alongside the appeal of Cantine Aperte which has called out to wine lovers all over Italy for over twenty years, there are new ways to make this event, whose target is increasingly younger, a success. For this reason, the “contamination” of Internet, social networks and music are fundamental. Visiting a winery has become an unforgettable experience, capable of giving the four million wine tourists around the Boot unique moments of good cheer and discovery, as they are shared directly by those who produce the wine.”

Cantina Aperte is a trademark of Movimento Turismo del Vino, registered and protected by law against any abuse of or imitation of this trademark and guarantees consumers quality and professionalism in hospitality, a distinctive trait among MTV wineries.





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