Cantine Aperte: bad weather limits attendance to 800,000

29/05/2013 Survey: Sicily catches up to Tuscany among favourite wine destinations. Emerging territory, Irpinia

Tastings, music, art and winebuses, but also rain and cold: the 21st edition of Movimento Turismo del Vino’s main event, Cantine Aperte, closes with 800,000 visitors despite the bad weather which compromised attendance of wine lovers in several areas of the country. “We were worried,” said the national President of Movimento del Turismo del Vino, Daniela Mastroberardino, “because never before have the weather conditions been such that they could cause people to cancel. But the passion Italians have for wine and the activities of local organizations have saved a special event, which, for its size, is almost double the attendance of an entire game day of Serie A League football.”
The most-visited region was Friuli Venezia Giulia with almost 200,000 enotourists, enough to boost the number of winebuses leaving from Trieste, followed by Lombardia, with tastings and guided tours, then Veneto and Umbria where dinners with the winemakers were sold out. All went well in Tuscany, Abruzzo and Puglia where the winebus sold out with numbers reaching 5,000 visitors in some wineries, which hosted tourists and cyclists who visited vineyards and cellars until evening.

With Cantine Aperte, the first online survey launched by Movimento, “Vote for your Favourite Wine Destination” also closed. The winner is Tuscany, which confirms itself as the most-visited Italian region (21%), as the region that offers the most for wine tours (26%), as well as the most-loved and dreamed-of destination. But among the most dreamed-of destinations, Tuscany tied with Sicily, which according to those interviewed, stands out for its history and art in addition to its climate and untouched landscapes. Among the most-dreamed-of regions, there is also Piedmont (12%), selected for its wine and culture, Trentino Alto Adige and Puglia both captivating destinations for the range of wine tourism offers (from food and wine to spas) and for the landscapes. Next to Tuscany on the podium in the “best wine tourism offers” stand Langhe, Piedmont (12%) with Salento, Puglia and Collio, Friuli Venezia Giulia (8%). Among the up-and-coming territories is Irpinia, boasting the most potential in enotourism on the tails of the recent success of wines from Campania in international guides.

Among the sponsors of Movimento Turismo del Vino: Nomacorc, world leader in the field of wine stoppers and top brand in many countries including France, Germany and the United States; Fiorucci, specialty meats of Italy, from our family to yours; Movinclick (www.movinclick.it) “The Wine Social Network”; WineMobile (www.winemobile.it), the smartphone and tablet app that finds your favourite wine in just one click.




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