Tour in Asia to promote Italian wine culture with

12/11/2013 Wine imports up 17.74% on the Asian market, especially in Korea

The quality of Italian wine, one of the feathers in the cap of our culture, has left a mark in the heart of the far East, mostly in places like Singapore and Korea which is proving to be a particularly receptive market for the wine business. Precisely in Korea from January to September 2013, according to data released by ICE (Italian Trade Agency), Italian wine imports increased by 17.74% over the same period the previous year with an increase of over 6 percentage points with respect to France which has the top position in this market.

“The data,” states Giancarlo Voglino, managing director of IEM, “reflect the positive trend of wine imports in Korea in recent years. The competition in this market is very strong, especially on the part of Chile, which represents the second biggest exporter after France. Italy comes in third place with a quota of just over 16%of the market, but it is interesting to see how our wines are recording a greater increase in percentage than our cousins across the Alps. Therefore we have to push and leverage the values of tradition and excellence, which distinguish our product from all the others. The success of Italian wine is to be attributed not only to its quality, but also to the work of promoting and educating which we have been doing for several years.”

For these strong reasons, IEM (International Exhibition Management) returns to Asia with “Simply Great Wines” which will close in the Far East in 2013 after the success of tours in Mexico, Brazil, Russia and the United States. With the patrimony of the Italian Embassies in Korea and Singapore, “Simply Italian Asia Tour” will be in Seoul on November 11 and in Singapore on November 13 where about thirty Italian wineries, with the participation of Federoc, Istituto Grandi Marchi, Unione Vini Veneti and Consorzio Vini Chianti, will present their own production to distributors, buyers, the press, opinion leaders, local producers and Asian importers.

There are two goals: on one hand, the creation of business contacts, and on the other, the diffusion of the educational initiatives for eastern workers. For this reason, in addition to the walk-around tasting, the organization of seminars and workshops designed for all those who will participate in the event in search of a new and deeper knowledge of Italian wine is of increasingly greater importance.

“We are truly proud,” continues Giancarlo Voglino, “that they see our country positively in regards to wine culture also in Asia. And we are truly honored that our programs always create a lot of interest just as the wines presented to the hundreds of operators who participate in our events every time.”