Wine: SACE supports Italian wineries in foreign markets

09/01/2014 Countries outside of Europe discover the taste of wine and spur on the evolution of a market which ever increasingly combines tradition with innovation

Russia, China, the United States and Australia: it is in these countries, in fact, that the global consumption of the trademark drink of the Mediterranean has increased more in the last decade and promises greater margins of growth in the years to come, as stated in a note released by SACE, the Italian export credit agency.

The driving forces of this trend are the socio-economic changes in many countries outside of Europe which have translated into an expansion and diversification of consumption which offsets the decline in the more traditional wine markets. While Russia and China lead the ranking as top consumers, with the biggest increase in consumption from 2000 to today, Italy and France remain leaders in the production of wine, followed closely by new entries such as Chile (+92%), Austrlia (+67%), and South Africa (57.6%).

Nevertheless, in the first nine months of 2013, Italian wine exports have recovered even in western Europe, increasing in France (13.9%) and the United Kingdom (12.4%), while in the eastern countries like Poland there is a growing increase in Made-in-Italy fine wines (+9.5% in the first nine months of the last year).

On a national level, a particularly positive performance was recorded over the last year for wine in Langhe, Roero and Monferrato in Piedmont, for Prosecco in Conegliano-Valdobbiadene in Veneto, and for Chianti in Tuscany. These areas are all part of the 30 Italian wine districts with the highest export increase (in millions of euros) in the second trimester of 2013.