In Mexico wine consumption up by 13%, Italy overtakes France

04/02/2014 Simply Italian Great Wines Americas Tour stops in Miami and Mexico City

On the eve of the Simply Italian Great Wines Americas Tour from February 4 to 6 in Miami and Mexico City, International Exhibition Management (IEM) reminds us that the United States has been confirmed as the main world market for wine. In addition, Italian exports have placed at the top for some years, mostly thanks to Florida, the biggest importer state and the third in terms of consumption after California and New York. Miami, a crossroads for different cultures, not only represents one of the centers for the wine business in the United States but also one of the most important portals to the Caribbean and Central and South America.

The Simply Italian Great Wines has its start on February 4 right in Miami followed by Mexico City on February 6. The event makes a return to the American continent with over 50 Italian wineries featuring their finest wines to over 400 expected operators during seminars and walk around tastings. There are two seminars: one on Franciacorta wines and another on the wines of Veneto as well as a third workshop followed by a Federdoc tasting on the topic Italian wine regulations and appellations.

“The USA continues to be the main export market for Italian wine. According to ISTAT data,” observes Marina Nedic, managing director of IEM, “in October sales reached 907 million euros, registering an increase of 7.9%. Being in first place, however, is still a challenge, because effort and more energy are needed to maintain the top position over the competitors, not only French or Australian, but also American producers.”

In Miami, a food and wine pairing with wines from some participating wineries has been scheduled by IEM in collaboration with Smooth, the most important social network in the sector, a true on-line community for wine lovers. Six of the most famous Italian restaurants in the city - Via Verdi, Escopazzo, Toscana Divino, Vero Italian, Spuntino Catering, Salumeria - will host with some of their best-known dishes. The event, also sponsored by the Italian Consulate in Miami, will be an opportunity to promote Authentically EATalian in Florida, a project by the Ministry of Economic Development, through the Miami Chamber of Commerce, whose goal is to support genuine Italian products and encourage contact between American importers and leading restaurants.

On the occasion of the stop in Florida, there will also be the second edition of Simply the Best, awards of excellence in Italian wine assigned by a jury of journalists and American experts in the field. In the elegant setting of the Freedom Tower, the historical building of the 1920s which hosts prestigious cultural events and important art exhibits, the top ambassadors of Italian winemaking will be elected in the presence of the Consul General of Italy in Miami, Adolfo Barattolo. During the ceremony, a bursary will also be awarded to the most deserving students of the Miami Culinary Institute.

If the American market is a confirmation, the Mexican market holds a pleasant surprise. The increase of income per capita has been accompanied by a constant growth in wine consumption in the recent years, especially in foreign wines, which make up 75% of the products in the country. “Mexico has great potential,” points out Marina Nedic. “Even if the consumption per capita is still far off from that of winemaking countries such as Spain, France and Italy, experts estimate a steady increase of 13% in the coming years. It is the right time to push in this country, which is appreciating good wine more and more. Here the main imported wines are still from Spain and Chile, but Italy has made great strides overtaking France.” On February 6, the tour makes a stop in Mexico City where the event is organized with the support of the Mexican Association of Sommeliers and the National Association of Sommeliers of Mexico.

Source: Ansa