PRIZE “Cantine Aperte 2014” #suonodabere Contest 1st Edition

15/03/2014 Movimento Turismo del Vino announces the “Cantine Aperte 2014” #suonodabere Contest

REGULATIONS:

Art. 1 – Objective
Movimento Turismo del Vino announces the “Cantine Aperte 2014” #suonodabere Contest. The goal of the contest is to promote knowledge about wine and winemaking territories, linking them to the emotions of music selected from a soundtrack created especially for the event. The evaluation criterion of the submitted tweet posted on the Movimento Turismo del Vino Twitter account (@Mtv_Italia) is based on originality and communicative value which best express the combination of territory, music and emotion.

Art. 2 – Duration
The contest will begin Sunday, April 6, 2014 and close Thursday, May 22, 2014.

Art. 3 – Participants
All wine lovers who have reached legal age, Italian or not, may participate.

Art. 4 – Participation
Participants may partake in the contest during the Vinitaly event and afterwards according to the following:

 a) During Vinitaly
From April 6 to 9 during Vinitaly in Verona at the Movimento Turismo del Vino stand, every visitor/participant:
· must leave their personal information on a form including: e-mail address, name, surname, sex, age, home region, Twitter @name;
· may publish a tweet from the @Mtv_Italia account using the computers at the stand indicating a territory (ex. Langhe) or an appellation (ex. Barolo) or a grape variety (ex. Nebbiolo) associating it with a song (title) or musical group and using three adjectives explaining why. In the tweet, the following hashtags and tags may be used: #cantineaperte, #suonodabere, #utentepartecipante, #vitigno/territorio/denominazione scelta, #canzone/gruppo scelto, #aggettivo1, #aggettivo2, #aggettivo3. The order of the tags is not defined, what counts is that they be included in the tweet in order to participate in the contest. The submitted tweet must be composed as follows: ex. #CantineAperte #suonodabere @mario_rossi #barolo #RiccardoCocciante #rauco #irregolare #longevo
· For those who do not have a Twitter account, their name and surname must be included in the tweet
· Each participant in the contest will receive a Made in Carcere (prison) “Cantine Aperte” bracelet as a souvenir gadget

 b) For the Duration of the Period between Vinitaly and Cantine Aperte
Following Vinitaly, from April 10 to May 22, 2014, you may participate in the contest by
· publishing a tweet using the @Mtv_Italia tag from your own device indicating a territory (ex. Langhe) or an appellation (ex. Barolo) or a grape variety (ex. Nebbiolo) and a song (title) or musical group and using three adjectives explaining why. The following hashtags and tags may be used in the tweet: #cantineaperte, #suonodabere, @Mtv_Italia, #vitigno/territorio/denominazione scelta, #canzone/gruppo scelto, #aggettivo1, #aggettivo2, #aggettivo3. The order of the tags is not defined, what counts is that they be included in the tweet in order to participate in the contest. The work must be composed as follows: ex. #CantineAperte #suonodabere @mario_rossi #barolo #RiccardoCocciante #rauco #irregolare #longevo

Every author is personally responsible for the contents of the submitted message.

Participation in the contest implies complete acceptance of these regulations, releasing Movimento Tursimo del Vino, which started the contest, from any civil or penal responsibility with regards to third parties.

Art. 5 – Prizes

From all the Tweets posted on the @Mtv_Italia account, the authors of the three best posts will be awarded. Each winner will receive the prize of a stay for two people including: two nights’ accommodation with breakfast at one of the MTV member cellars with such lodging, two tastings, one lunch in the cellar and one dinner.
(The prize is among those subject to exclusion from complying with law and Decree of the President of the Republic n° 26.20.2011 and subsequent modifications).

Art. 6 – Jury
a) A committee of three members will decide on the best tweets:
· Daniela Mastroberardino – President, Movimento Turismo del Vino
· Stevie Kim – Managing Director Vinitaly
· Paolo Scarpellini – Sound Designer
b) The announcement of the three winners will take place on May 25, 2014 on the occasion of Cantine Aperte 2014.
c) The Jury, whose decision is final, must submit a report stating the reasons for their selection.

Art. 7 – Evaluation criteria
The Jury will evaluate the entry based on the precision of the information submitted and if the list of key words which must appear in the tweet has been adhered to in addition to its creativity.

Art. 8 – Awards
The Jury will announce the winners on May 25, 2014 on the occasion of the 2014 edition of Cantine Aperte and the names will be announced at a ceremony at the Terredora Winery (Monefusco – AV). The three winners’ names will be published on the website www.movimentoturismovino.it and on MTV’s social network accounts (Facebook and Twitter).

Art. 9 – Modifications
The Awards Office reserves the right to make changes to these regulations should it be deemed necessary and to give immediate notification by publishing the updated document on the www.movimentoturismovino.it website.




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