Vinitaly 2014 & Movimento Turismo del Vino

28/03/2014 Movimento Turismo del Vino confirms its presence once again at Vinitaly in Verona, a must for everyone in the wine sector set for April 6-9 reaching its 48th edition with a rich calendar of appointments, in a completely new exhibition area in collaboration with Verona Fiere

The latest news and events

· Festa MTV – “Record-Breaking” Group Photo – On Sunday, April 6 at 5pm at the Movimento stand (external area Pav. 9), all member producers and visitors are called to gather together to participate in the official presentation of the new stand where we will take group photos to the beat of music!

· The #suonodabere Contest launch – which links a song to a wine and territory, describing the characteristics and personality in a tweet. How? Just leave your info on a prestamped form and publish a tweet from the @Mtv_Italia account on one of our computers (check out the complete regulations). During the fair, in addition to receiving the informative flyer about “Cantine Aperte 2014”, participants in the contest, created to bring young people closer to wine culture on the web 2.0, will receive Made In Carcere (prison) bracelets made with recycled materials by inmates in women’s prisons in Italy.

· The new stand, entirely dedicated to Cantine Aperte, will be rocking to the tunes of special playlists by sound designer Paolo Scarpellini. From rock to jazz, pop to soul, different songs from every genre of music will accompany wine lovers as they visit Movimento cellars, identified by a sign during Vinitaly and by a decal during “Cantine Aperte”, transforming the wine tastings into a unique multisensory experience.

· During Vinitaly you can sign up for a Winelover Passport, a special booklet aimed at encouraging oenophiles to visit Movimento cellars throughout the year and at fostering patronage.