04/12/2014 A chance for Movimento Turismo del Vino members to weigh the pros and cons of all things related to wine tourism at wineries and in territories where they work on a daily basis

On Thursday, December 4, members of Movimento Turismo del Vino from all over Italy will meet to talk about Communication 2.0, strategies and ideas for communicating about wine and boosting wine tours in the company of two authoritative experts and consultants in the sector: Licia Granello, food editor of “La Repubblica” newspaper, and Donatella Cinelli Colombini, founder of Movimento Turismo del Vino.

  • Licia Granello: “Wine costs only a half glass more.” What and how to communicate, yesterday and today
Forty years have passed since the Carosello ad, which invited you to buy wine “paying only a half glass more.” How and how much has the way to market wine changed? Are there common factors in the approach among the various types of wine? And most of all, what do we want to sell today, speaking of wine? Ideas, reflections and some fundamental steps to best present wine that is yet to come.
  • Donatella Cinelli Colombini: Web in fermentation. How to use the Internet to increase business and tours in wineries
From occasional wine tourists to foreign wine lovers on organized wine tours, all the latest little things on wine and the web: how to choose the best online channels of communication, new strategic professionals for wine tourism hospitality, leaders of internet communication and new online dialogue skills.