#Vino: #Amarone 2011 Vintage Five Stars. The great red from Verona officially makes the honour roll of best vintages

02/02/2015 Almost 13 million bottles sold in 2014, over 12.5 on its debut Amarone 2011 earns

“Amarone 2011 rewards a business fabric which constantly leans to quality,” states Christian Marchesini, president of the Consorzio Tutela Vini Valpolicella. “If the secret ingredient of this vintage is of a meteorological nature,” he adds, “of equal importance is the capacity of our wineries to follow the tradition, and nature, enhancing them with research and the consistent commitment to excellence. This is a widespread virtue in all the areas of production. I am not the one to say it, but Amarone 2011 does.” A total of 12,759,505 bottles of Amarone were sold in 2014 while 12,649,600 are set for release on the market, 80% of which will be shipped abroad. Of crucial importance was the weather, as discovered by the committee which guided the explorative tasting of Amarone 2011 last December.

“There is an increasing interest in Amarone abroad, where we already sell 80% of our production,” says Olga Bussinello, director of the Consorzio Tutela Vini Valpolicella. “The increase in price in mass markets is the proof that the brand of our signature wine is at its highest levels. And it also demonstrates this in the comparison with other great premium Italian wines: here Amarone wins with 15% higher average value.”

The Palazzo della Gran Guardia in Verona is host to the Anteprima Amarone until Sunday, featuring 64 top wineries which present the 2011 “five-star” vintage to about three thousand wine enthusiasts and international journalists. The focus on the king of reds is also about the geography of exports of one of the best known and top-selling wines in the world. According to a survey by Inea, a good part of the volume is destined for Europe (66%) of which 75% is concentrated in Germany (28%), Denmark (19%), Switzerland (17%), Sweden (11%), and the United Kingdom (10%), followed by the northern European trio (Finland, the Netherlands and Norway). In the rest of the world (34%), the lion’s share goes to Canada and the USA with 43% and 42% respectively with China (5%) and the emerging nations of Japan and Brazil (2%) far off. Anteprima Amarone is an event organized by the Consorzio Tutela Vini Valpolicella with the sponsorship of Banca Popolare di Verona. (Source: Ansa Terra&Gusto)