13/05/2013 The Puglia wines protagonists of the Californian spring.

Keep going the initiatives organized by the Movimento Turismo del Vino Puglia with a strategic communication plan called 'Puglia Top Wine Destination' in link with the article about the Puglia region published on the Wine Enthusiast Magazine's list of 10 Best Wine Travel Destinations 2013. These new events are redicated to enhance the Puglia wine tourism image at the national and international level.
The target of this project is the U.S. market, the most important in the world in terms of wine quality production, and especially the Californian market, because it is able to act as a trendsetter due to the fact that it is the largest wine producer and the most active in marketing and wine tourism.

There will be two important events, program and target :

San Francisco Tuesday, 14th May
At the City Club of San Francisco will be held an exhibition-tasting entitled 'Wine Art'. The prestigious exhibition space in the center of the beautiful city, will be transformed for one day in an exclusive art gallery. The Puglia wines labels, combined with the paintings of a Salento artist, Gabriella Legno, will be presented to an audience consisting of press members, traders (both in the Horeca that in GDO) and opinion leaders. During the evening there will be a mini-seminar about the Puglia wine areas, with a focus on the main grape varieties, followed by a wine tasting led by an expert from the Movimento Turismo del Vino Puglia. The wines will be paired with finger food made ??with typical Puglia products. In collaboration with the Food Ressources Department of the Puglia Region.

Santa Monica Bay thursday, 16th May
The regional fine wines will make a stop in Los Angeles, Santa Monica Bay. The puglia wines will be partner for the 'Bring back the beach' event that will take place in the Jonathan Beach Club.
This is the charity gala 2013 edition in favor of the environmental project 'Heal the Bay'. The party will be attended by important members of the environmental protection sector of Southern California, politics, entrepreneurship, as well as numerous celebrities of Hollywood star system (in the last edition were present Julia Roberts, Abigail Spencer, Michelle Kwan, David Charvet, Peter Fonda, Jakob Dylan, Julia Louis-Dreyfus, Brian Wilson, the Beach Boys and many others). The guest Music performer of this year will be Ziggy Marley.
The only wine that will be served during the event will be 'Made in Puglia' in order to offer exclusively the terroir wine flavors to the Bring back the beach guests.
Will be set up, on the beach of the Jonathan Beach Club, a large tasting table with all the labels and an expert of the Movimento Turismo del Vino Puglia to serve you.
The party will be following by the dinner, a real highlight of the evening (base minimum investment: $ 500), with a menu still pairs with Puglia wines. A campaign finaced according to EC Regulations n°1234/07

The 15 partecipants wineries:
Apollonio (Monteroni - Le), Botromagno (Gravina in Puglia – Ba), Cantele (Guagnano – Le), Carvinea (Carovigno - Br), Castello Monaci (Salice Salentino – Le), Feudi di Guagnano (Guagnano – Le), Leone de Castris (Salice Salentino – Le), Masseria Altemura (Torre Santa Susanna - Br), Menhir (Minervino di Lecce - Le), Mottura (Tuglie - Le), Palamà (Cutrofiano - Le), Paolo Leo (San Donaci - Br), Rivera (Andria), Tormaresca (Minervino Murge - Bt), Vigne & Vini (Leporano – Ta). 

regione Puglia