12emezzo Fashion Edition wines by Varvaglione on the beaches of Puglia

09/07/2018

Varvaglione 1921 aims at introducing the 12emezzo Fashion Edition wines to all Puglia, to let everyone appreciate their distinctiveness. From 30th June to 12th August 2018 “Varvaglione on the beach” will take place on Apulian coasts. Five beach resorts are hosting this event, all based on both the Ionian and the Adriatic coastlines. All wine lovers can taste a Malvasia Bianca del Salento wine – fresh, aromatic and lively, dressed with white and black polka dots – and a Rosé wine from Negroamaro grapes – delicate, slightly sparkling, with an intense bouquet, dressed with pinstripe. A promotional corner, well visible and full of gadgets from the 12emezzo Fashion Edition collection and 3 Mercedes Class A cars branded with 12emezzo, combined with the wine tasting and the CONTEST “Varvaglione on the Beach”, with a taste experience by Varvaglione to be won. Participation is very easy. During one of these events, take a picture of you with 12emezzo ad tag it in the resort with the two hashtags #varvaglione and #12emezzo.

Every week, two extractions will take place and you can win a tasting experience in the winery. “The coastline of Puglia is a growing phenomenon that attracts over twenty million tousists every year”, Marzia Varvaglione claims. “As other regions have been doing for long time, we are proud to offer wine and food specialties from our land. Wine is an impressive local identity representative, able to leave a clear and unforgettable track on those who have chosen our wonderful beaches. The project aims at offering a local wine knowledge as a beacon of our enviable life-style”. “This promotion is addressed to wine and Puglia lovers and its purpose is to introduce Varvaglione and the 12emezzo Fashion Edition collection also into these holiday places, originating new pairings to discover. Such events will represent Made in Puglia, with sea, food and good wine that have been captivating local people for years now, as well as tourists from all over the world. Puglia has grown a lot and we should be aware of the value of our wine and land”.

Events dates Varvaglione on the beach:

– 15th of July Tayga beach Maruggio

– July 28th Piventitre Monopoli

– August 5th Goa Beach Porto Cesareo

– August 12th Lido Balnearea Laghi Alimini  




Varvaglione 1921

2016