CANTINE APERTE(OPEN WINERIES), ITALIAN WINE'S BIGGEST PARTY, IS BACK. ON SUNDAY, MAY 30, 2010, 1,000 MEMBER WINERIES OF THE MOVIMENTO TURISMO DEL VINO (WINE TOURISM MOVEMENT) WILL WELCOME A MILLION W

14/05/2010 From Aosta to Marsala, from the Collio to the Salento areas, almost one thousand Italian wineries will welcome wine lovers on Sunday, May 30, 2010, from 10 am to 6 pm for Cantine Aperte, the mega-party of wine for its aficionados, created and organized for the past 18 years by the Wine Tourism Movement.

From Aosta to Marsala, from the Collio to the Salento areas, almost one thousand Italian wineries will welcome wine lovers on Sunday, May 30, 2010, from 10 am to 6 pm for Cantine Aperte, the mega-party of wine for its aficionados, created and organized for the past 18 years by the Wine Tourism Movement.
 
“Cantine Aperte is the event that made wine tourism really take off in Italy”, says Chiara Lungarotti, National President of the Movement. “If there are now 4 million active participants in wine hospitality, it is thanks to the input of the companies that are members of the Movement, all committed to promoting their areas and to sharing the knowledge and the culture of their wines and regions. Looking at the results, we can affirm that we are in the initial development stage of a business with extraordinary growth potential. To have tourists visit our wineries and enjoy our wines where they are produced can be an important factor for the Italian wine economy.”

Cantine Aperte offers a unique opportunity to see where premium Italian wine is produced and to learn about the vineyards and areas from the inside. There are many related events that day that contribute to the great success of this special occasion.
Region by region, the Wine Tourism Movement provides creative programs strongly bound to each area’s history, both in terms of the typical products offered for tasting as well as the popular traditions that animate the streets and piazzas of the producing towns. Cantine Aperte is aimed at enriching the central theme of the day: the open winery. All these events transform the Italian wineries in each region into meeting points for wine lovers.


Cantine Aperte affirms itself as a movement that generates enthusiasm, thanks to the people participating in the event, the majority of whom are young wine lovers who are eager to learn about wine first-hand. Into wine glasses will be poured Italy’s best enological production, forming an immense wine map of at least 5000 labels, the synthesis of an extraordinary pairing: Winery and Territory. The member wineries of the Wine Tourism Movement are the symbol of this excellence.

INFORMATION: tel. +39 075 9889529, www.movimentoturismovino.it




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